Picante

The brief was to create a clean yet spicy identity for Picante, bringing together the boldness and diversity of national and international spices into one distinctive brand. With just 120g to work with, the challenge was to make every inch of the pack count.

So, we turned up the contrast, dialled up the typography and built a focused visual language that refuses to blend into the shelf. The result is a brand that feels bold, contemporary and instantly recognisable, proving that good things can come in small, spicy packages.